2009년 5월 13일 수요일

[무료 학습메일] 불황에도 소비자는 일류 브랜드만 찾는다 - 영자신문 술술읽기

No.836    2009. 05. 13. Wednesday
100% 쿠폰환급/영화예매권/연극티켓
뉴토익 왕초보 탈출 2nd edition 오픈
[회원정보수정] "행복한 마이너" 증정
[감동 실현] 골라잡는 종합반 혜택
[오픈] 강과장의 비밀폴더


   


(A)        (B)        (C)        (D)  



   


(A)        (B)        (C)        (D)
 
The porter will bring your luggage up to the suite.

짐꾼이 스위트룸으로 손님의 가방을 가져다 드릴 것입니다.
 
     
실천하는 습관
The best thing to give to your enemy is forgiveness; to an opponent, tolerance; to a friend, your heart; to your child, a good example; to a father, deference; to your mother, conduct that will make her proud of you;
    
진땀 빼다 sweat bullets

[강사 : Kristine]

- London Trinity College TESOL
- TOEIC Speaking & Writing 만점 강사
- 한국 외국어 평가원 공식 PELT 추천 강사

진땀 빼다 sweat bullets

A : 아침에 들어갔다면서?
     You got home in the morning?

     와이프가 뭐라 그러지 않아? 
     Didn't your wife say anything?

B : 난리 났죠!
     All hell broke loose.
    
     밤새 뭐 했냐고 꼬치꼬치 묻는 통에 진땀 뺐다니까요.
     She kept asking where I was all night.
     I was really sweating bullets.

A : 그러게, 술 마시고 사우나에서 잠들면 어떡해?
     I'm telling you, it's a bad idea to drink and fall asleep
     in the sauna.

 
택시잡기 (Catching a Taxi)
 
낮에 서울에서 택시 잡기는 너무 힘들어요.
It can be hard to flag down a taxi in Seoul during the day.
 
심야에는 더 심해요.
But the nights are surely worse.
 
맞아요. 한번은 겨우 택시를 잡았는데 다른 사람이 새치기를 한 적도 있었어요.
Yes, I know. I finally got a taxi once, and then somebody else jumped in it!
 
그런 사람이 다 있나!
Oh, that is so rude!
 
그래서 저는 심야에는 콜택시를 이용해요.
 
경제 불황 속, 소비자들이 일류 브랜드를 찾고 있다
  

The global financial crisis is affecting everyone from big businesses to small boutiques and it really puts a damper on the whole shopping experience for customers. Research shows that in the face of economic difficulties, consumer habits change dramatically. Middle and lower class shoppers, for example, greatly reduce their luxury and entertainment shopping and generally switch to cheaper brands. Luxury item sales have dropped significantly as a result of the recent economic crisis; however, this time, shoppers are continuing to spend on big-name brands.

South Korea's largest electronics maker, Samsung Electronics, has reported an impressive number of sales for its new Zipel Furniture refrigerator and says it has the unsteady economy to thank. According to Samsung, shoppers are more conscious about the overall value for their dollar, and are therefore sticking to brand names they trust.

"In smartening their spending, consumers these days have higher standards for quality and are interested most if a product will deliver bang for their buck," an official from Samsung said. "Therefore, consumers will buy a product if they think the quality is there."

LG Electronics is also seeing an increase in sales with its high-end line of products such as the Whisen Forever Wine Dress air-conditioner, which sells for more than 4 million won. According to LG, the popular airconditioner accounts for more than 20 percents of its air-conditioner sales. Consumers are thinking more about the value of every penny, and are thus putting a bigger emphasis on the credibility of the company and brand," said Jin Young-jae, a researcher from the Samsung Economic Research Institute. "In short, shoppers are looking to make a purchase with less risk."

Online shoppers are also sticking to big-name brands even when they buy second-hand. According to Auction, one of South Korea's major online shopping web sites, a large percentage of the company's popular secondhand items are high-end products.

타밀 호랑이 반군, 15만 명 기아 위기 주장
프로야구 통산 최다 홈런 신기록(341개)을 세운 삼성 양준혁
김진우 회원님께서는 2008-10-23 에 회원가입을 하셨으며, 회원가입 또는 회원정보수정시 메일 수신을 동의하셨습니다. 메일 수신을 원치 않으시면 수신거부를 클릭해 주시기 바랍니다.

본 메일은 정보통신망이용촉진및정보보호 등에 관한 법률 및 시행규칙을 준수한 발신전용 이메일로서,회신이 불가능 하오니 문의가 있으신 분은 고객만족센터를 이용해 주시기 바랍니다.
 

댓글 없음:

댓글 쓰기